Map Advertising through Google Maps

Map ads are the new kind of advertising format.  We can mark our business firm on universal maps, so that any one of the user can search any places on the map, the ad will pop up as bubble any kind of the message.  These kinds of the ad are most popular on Google Maps.  It will show like bubble on the map, also it will called as Bubble Ads.

It is a free service from Google listed the business firms on its map.  Whenever the user will search any location related things in the Google, the map will display on the search engine. 

This is a simple procedure to add the business place through Google Place. Below are the simple steps to add our location on Google Place.

1.       For adding our location on Google Maps we need on Gmail account.

2.       Once we logged in through our Gmail account, we have search the exact place using zoom in and zoom out option.

3.       Once we get the exact place on Google Map, click on Add new button and drop the Google bubble on the place where we want to mark.

4.       Once we placed the marker on the map fill out the information which we want to display on the map.

5.       Also we do have the Edit option and we can draw the roads which are nearest to our place from the popular land mark, through this we can mark our place popular.

6.       We have an option add the relevant photos of our place through this user will get to know about the place with the images.

Until now, only business owners could add places, using Google's Local Business Center. "We gather business information from numerous websites, Yellow Pages directories, and other sources to populate Google Maps search results. If you'd like to be included, you can easily enter your information into our online Local Business Center for free. 

Once you've submitted your business information, you'll need to verify the listing before it goes live. You can verify using a touch-tone phone, SMS, or a PIN that will be sent via regular mail to your business address. Once the listing is verified, your information will normally appear in our results within six weeks," explains Google.

It's great to trust your users, but the places added using the new feature should be verified to make sure they are real. Turning Google Maps has a lot of practical advantages and could be used to keep the geographical information up-to-date. 

Types of Display Advertising

The large majority of online advertising has a cost that is brought about by usage or interaction of an ad; there are a few other methods of advertising online that only require a onetime payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.

Below are the major types of display advertising;

Floating ad: An ad which moves across the user's screen or floats above the content.

Expanding ad: An ad which changes size and which may alter the contents of the webpage.

Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed

Wallpaper ad: An ad which changes the background of the page being viewed.

Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.

Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.

Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

Mobile ad: an SMS text or multi-media message sent to a cell phone.

Superstitial: An animated adv on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.

Interstitial ad: a full-page ad that appears before a user reaches their original destination.

In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.

Source: en.wikipedia.org