Benefits of Pay Per Click (PPC) Advertising

Companies of all sizes in all industries are taking advantage of pay per click advertising’s immediate and quantifiable results.  Pay-Per-Click (PPC) delivers highly targeted pre-qualified traffic and your company’s message is delivered the very customers already searching for your product or service.  

Another PPC benefit is that it also offers the unique ability to test messaging, enhance both on- and off-line branding, and quickly adjust to shifting market conditions. 

Immediate Search Visibility – 

If your company does not have strong search engine visibility, pay per click marketing is the fastest and easiest way to show up on the search engines. SEO Inc’s Paid Search managers can launch a new campaign in a matter of days and optimize your campaigns to drive pre-qualified visitors to your site.

Reduce Costs – 

From proven keyword expansion and bid management techniques to ad testing and landing page optimization, through the effective keywords advertiser will get his own targeted customer to his brand.  Whenever the user use the keyword to search any on internet the Ad will display on the page.  Also advertiser will only pay for clicks not for any impressions; this will help to advertiser for reducing cost.

Maximize ROAS (Return on Ad Spend) – 

Working closely with ad campaigns we will get to know the performance of the Ads and collected leads will maximize the Return on Ad spends to the advertiser.  This enables us to get more clicks for the advertising dollar and to deliver the highest quality traffic.

Increase Depth of Keyword Targeting – 

If you have a smaller website but want to target a large amount of keywords, you will need to use PPC advertising. Organic search will only support keywords that show up on your website while with PPC you can target as many keywords as you want.

Reinforce Branding – 

Supplement already strong search engine rankings with PPC and you control more of the search engine results pages (SERP’s) for searches on your branded keyword phrases. Branded keywords are often inexpensive and provide excellent opportunities for testing and also remarketing.

Re-marketing – 

Every marketer knows that the more a potential customer is exposed to your brand and messaging over time, the more likely they will become a customer. Remarketing allows you to show ads to users who've previously visited your website as they browse the Web. Find out more about Re-marketing.

Testing Capabilities – 

Pay per click marketing offers a tremendous opportunity for marketers to test new ideas whether it is testing a marketing message prior to a new product launch, experimenting with offers or price points, or just improving an existing PPC campaign. 

Increase Organic Click Through Rates – 

Once the adopted keywords are search organic we will get a highest rate of valid click through rates from search engines,  but the only one thing is it will take more time and depends on our update of the websites or landing pages.

Local to Global Exposure – 

One of the best PPC benefits is the ability to choose where your ads are served by geography. If you are large or small and want to grow, PPC allows you to target new geographic or demographic markets. . It doesn’t matter if you have a small local business or if you are major global brand, PPC has benefits for all types of companies of all sizes.

Source: www.seoinc.com

Trends in Online Advertising

Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, and mobile advertising is at $2 billion. With the rise of Asia, Africa, and Latin America, mobile advertising will gain momentum.

Below are the top ten trends;

1. Paid Search Rules:

Google ruled the past decade with paid search advertising. There is still no better, more effective form of advertising on the Internet. Keywords are becoming expensive, but if you know what you are doing, you will still be able to find cost-effective ways of acquiring customers using PPC.

2. Organic Search Gains Momentum:

Increasingly though, marketers are starting to understand the importance of organic search. Almost 90% of the entire Web’s search traffic flows through organic search, yet the search marketing industry are generally obsessed with PPC. This decade, some sanity and rationalization will take the place of this weird dichotomy.

3. Display Advertising and Vertical Ad Networks:

The best trend I have spotted during the past decade is the rise of vertical ad networks like Glam Media, Federated, HotChalk, Travel Ad Network, and others that focus on specific verticals. This is pretty much the only way for advertisers to do brand advertising across the fragmented spectrum of blogs and other online hangouts for audiences, including social media. In the coming decade, vertical ad networks will get better at providing more value to advertisers through advanced technology for audit, measurement, analytics and optimization, as well as richer engagement capabilities like interactive and video ads.

4. Social Media Advertising:

Social networks, especially the big ones like Facebook, Twitter and LinkedIn, have a lot of information about individuals. They have not yet figured out ways to monetize this information and create a safe, non-intrusive, yet personalized framework through which advertisers can do high-precision targeting. This is definitely coming in the next few years.

5. In-Game Advertising:

Consumers are spending excessive amounts of time online playing games. We foresee a significant uptick in in-game advertising this decade.

6. Advertising Apps and Games:

Now that apps have taken over the mobile web, and is even coming on to PCs, advertising apps and games are a natural progression. Marketers will see it is obvious that instead of a 30-second prime-time advertising slot, a branded app or game that can engage users for three minutes is a far better use of ad dollars.

7. Interactive Infomercials:

Television infomercials are an effective way to market products. But the Internet offers significantly more cost-effective and targeted ways to market using the same concept, but delivered through display ad networks, viral videos, and so on.

8. Video Advertising:

Whether they are about political campaigns or consumer brands, YouTube videos have a viral power, and everyone knows it. This decade, we will see a huge amount of creativity deployed on this art form.

9. Mobile Advertising:

The rise of the mobile Web – through mobile apps on smart phones and tablets in the West, and through the avalanche of cell phone adoption in the emerging markets from Brazil to Indonesia – opens the door for mobile advertising as a category to gain tremendous momentum this decade. In particular, location-based advertising, coupons, and special offers at highly targeted and precise moments – all look very promising.

10. Better Analytics, Optimization, and Targeting:

Powering all this and more, we will see a vastly more sophisticated analytics, optimization, and targeting infrastructure that doesn’t quite exist today. There will be innovation in affordable tools to optimize PPC, SEO, mobile advertising, social media advertising, and every other conceivable online customer acquisition method.

Source: www.sramanamitra.com