Online Marketing - The Smart Way of Promoting
Online
marketing is one of the rising types of marketing segment to promote products
and services in stunning way. There are many smart ways online media is
catching up the audience using different kind of technology to promote the
commodities also it has enormous accessibility and reach it is easy to reach
millions of users at one go.
Being
the modern and hottest field online media advertising has become focus of
attention in all the trading and service firms. According to the media experts
online marketing mode carries a lot of prospected audience to make business.
Also experts think that online media advertising is in game change period and
soon it will beat other traditional media of advertising with its reach and
sustainability.
The
Smart ways of promoting
The
sharpen technology discovering many more new systems to make strengthen of
online marketing segment. Below are recent trends which are talk of the town in
this industry.
- Real Time Bidding
- Behavioral Targeting
- Make the audience busy through Interactive Creatives
- Mobile App marketing
- Games on social media channel
Real
Time Bidding: This is one of the booming
technologies which enable high return of investment to the advertiser. Real
time bidding will be a significant factor that can fulfill the promise of
online marketing.
As
defined by Parks Associates, the automated process of buying and selling
online display advertising in real time, and it incorporates enhanced solutions
in targeting algorithms and data analytics in order to deliver better
targeting, greater control and more granular campaigns.
In
general words we can easily compare real time bidding with stocks market and
its operations, but whatever transactions happed in RTB is approximately o.6
seconds. Once advertisement wins the bid for desired inventory it will
start serving to the right audience at the right time. Even still lot more
improvements are going on to develop this system and track the accurate data at
real time. As predicted in 2012, by this yearend real time bidding is most game
changing segment in online marketing.
Using
Real Time Bidding, Facebook advertising exchange is assuring the conversions
within 2 days to its advertisers and it is working in that advertising exchange
with abundance of audience, targeting based on geographical, demographical and
behavioral factors.
Behavioral
Targeting: This is one of the major parameter
that online media used to target the right advertisement to the right customer
to get business done within estimated time. These technologies assess
user behavior through user’s activity on World Wide Web. This technology
tracking through user’s IP address and personal information which user has
submitted while transacting something else on the web. Through this user
data, various types of the advertisement will target to the respective
customers based on their behavior and demographical factors.
Through
behavior targeting most of the online media networks retargeting the interested
customers through a variety of offers and discounts. Also many data management
companies will analyze this data and segmenting the data as per the behavior of
a particular customer.
Make
the audience busy through Interactive Creatives: As technology develops, online media is also
implementing new techniques to attract the customers towards its products or
services. Now most of the displayed creatives which have eye catchy look,
color, articles on ads, videos, offers, discounts and many more to attract the
customer’s attention from its first impression.
These
interactive creatives have all the features in single creatives and this leads
customer busy with one of their pages or its services. Also through this kind
of the creative we can track user’s activity in each and every second and over
again using this data, advertiser can target those audiences for their new
products or services.
Mobile
App Marketing: Now a day’s most of all are using
smart phones and through mobiles we are engaged on many social networks, e
commerce services, personal email conversations and chats applications.
These applications will capture potential data of the respective customer and
track their activities on web. Through these kinds of the interactive
applications, marketers will target their desired audience to promote the
services to its desired pool of customers.
Advertisers
are following their own strategies to stay at the top of the game using these
mobile apps. Few are listed as these are recent trends in 2013.
- Retargeting and Real time bidding using mobile apps - Every successful mobile marketing campaign starts with successfully targeting those who will prove most beneficial towards the product or services. The recent introduction of Apple's Advertising Identifier is helping to develop more complicated real-time bidding and retargeting technology, including the ability to exclusively target the inactive users in an effort to reengage through mobile apps and making other marketers jealous in the process.
Real-time
bidding is truly a win-win for the mobile advertising industry, giving buyers
more access and transparency while concurrently giving sellers a market-driven
fair price.
Frequency
of tracking - This is one of the
high debated topics across the industry and still it is going on in this year
with lot of facts and figures. Using Unique Device Identifier (UDID) advertiser
can track the activities of user. It is one or the other way helpful to
understand the user behavior and expectations to optimize the app for stand on
the top of the market. AdTruth is also announced a partnership with OpenX
Softwares on their new venture to develop Unique Device Identifier technology
in Jan 2013.
Advanced
data capture about users – From
past few years, many industries have squeezed the power of data and now the
mobile marketing industry is taking notice and recognizing its value. The
possibilities of discoveries using data are endless. Thousands, millions, and
billions of data points provide mobile app marketers with a wealth of knowledge
on user behavior that was not previously available.
New mobile user behavior: As we discussed above mobile marketing is also booming
with other form of online marketing and we can also easily track the behavior
of the particular user and potential of customer to promote feasible product.
In
TradeMob, we are predicting a change in user structure and behavior in 2013.
Due to competition in the tablet and smart phone market increases, service
providers inevitably become more accessible and affordable to a larger
cross-section of demographics, including less affluent and increasingly younger
users.
According
to eMarketer, introduction of new tablets like iPad Mini, the number of tablet
users is expected to see explosive growth and it is reaching nearly 34 million
(in 2011) to 70 million in this year.
Games
on Social media channel: Social
gaming started in middle of 2007 and officially introduced on Facebook
platform. Since then, Facebook grown from 27 million to 500 million
unique visitors and over 70% visitors are engaging with social gaming on
various social media networks.
Through
these gaming apps advertisers can attract the premium customer especially they
will target youth segment of customers to promote their lifestyle,
entertainment, sports related merchandise and accessories to the targeted
audience. Social media has implemented three methods for driving social games,
such as premium placements, ongoing promotions, and viral notification channels
from these three methods social media networks attracts daily active users to
make revenue out of these games.
Conclusion:
Online marketing segment is one of
the terrifically growing domains for many uses. As fast as technology develops
this domain is also developing in its own sizzling way. This is the major
reason that we all can see online advertising inventories on each and every
piece of the web page and it’s just like a popular marketing place put any
product or services in front of the right audience at right time also there is
no geographical barriers to promote any of the services at any time without any
hassles.
Source: http://goo.gl/hXA4s
