What is Superstitial Ad Unit
Superstitial format is a standard in online advertising
created by Unicast - a non-banner, interactive advertising solutions and
Services Company for the Internet.
Superstitials are highly interactive, non-banner ads that
can be any size on the computer screen and up to 100K in file size, featuring
full animation, sound and graphics capable of effectively conveying integrated
advertising while protecting a Web site's performance.
Pre-loaded using a patent-pending "polite"
delivery system that minimizes the latency problems often experienced with
streaming online advertising solutions, Superstitial ads play only upon a
user-initiated break in surfing, such as a mouse click.
Superstitials can be used to achieve multiple advertising
goals, including branding, direct marketing, commerce and entertainment. Superstitial
ads play only once fully loaded, ensuring that every user gets a consistent and
complete brand message and that each advertiser pays only for guaranteed
impressions.
Additionally, because Superstitial ad units exist outside
the banner space, they can create an entirely new revenue stream for Web
publishers.
Source:
www.webopedia.com
