Introduction
Online marketing or internet marketing is a relatively new,
but rapidly expanding and fundamentally important aspect of strategic
implementation. Indeed in many organizations, it may be regarded as a
functional aspect of marketing strategy and certainly of the business model.
Final Touch Inc considers online marketing very different
from ordinary business marketing and brings six categories of organic benefit:
costs are reduced, capability is increased, communications are refined, control
is enhanced, customer service is improved and competitive advantage may be
achieved depending on the competitor’s reaction.
Analysis
Online marketing processes include not only e-marketing and
sales, but supply chain and channel management, manufacturing and inventory
control, financial operations and employee’s workflow procedures across an
entire organization. Essentially e-business technologies empower customers,
employees, suppliers, distributors, vendors, and partners by giving them
powerful tools for information management and communications.
Online marketing or e-marketing is always confused with
e-commerce. Any business marketing using online media is known as e-marketing,
while on the other spectrum, if there is financial transaction involved with
the electronic process using internet technologies, it is e-commerce.
Since a web presence is essential for a business to grow in
all dimensions, a dynamic website, blog and social media activity, is the best
way to develop sell your products and services to prospective local and
international clients.
Customer satisfaction is the most important aspect of
business development through e-marketing. There are certain online marketing
tips that can truly enhance the worth of your business. The website needs to
show complete contact information, this will help customers to rely on the
company that if something goes wrong, someone will be there to listen to them.
Impressive profile of products or services search engines is great idea of
marketing business through online sources.
Data warehousing to map customer needs that is FAQ`s, auto
replies, built in call back facility and queries recording is also essential in
this regard. Customer relationship management CRM needs to be focused
separately. E-branding, that is, to make your site attractive through
animations and slide shows inclusion.
Conclusion
Driven by competitive pressures, companies are employing
online marketing for a variety of purposes. Its main advantage is the increase
in revenues through optimal customer and partner management. Online marketing
strengthens the operational core of a business by reducing the amount of loss
and instability.
In addition to this, it fortifies interactivity that is pull
mechanism and push model. Industry structure enhances customer relations and
removal of intermediations, agents and distributors. Hence e-marketing has been
playing a role of bridge between businesses and end customers in a most
effective manner.
Source: www.focus.com
