Online Marketing - The Smart Way of Promoting

Online marketing is one of the rising types of marketing segment to promote products and services in stunning way.  There are many smart ways online media is catching up the audience using different kind of technology to promote the commodities also it has enormous accessibility and reach it is easy to reach millions of users at one go.

Being the modern and hottest field online media advertising has become focus of attention in all the trading and service firms. According to the media experts online marketing mode carries a lot of prospected audience to make business. Also experts think that online media advertising is in game change period and soon it will beat other traditional media of advertising with its reach and sustainability.

The Smart ways of promoting

The sharpen technology discovering many more new systems to make strengthen of online marketing segment. Below are recent trends which are talk of the town in this industry.

1. Real Time Bidding
2. Behavioral Targeting
3. Make the audience busy through Interactive Creatives
4. Mobile App marketing
5. Games on social media channel

Real Time Bidding: This is one of the booming technologies which enable high return of investment to the advertiser. Real time bidding will be a significant factor that can fulfill the promise of online marketing.

As defined by Parks Associates, the automated process of buying and selling online display advertising in real time, and it incorporates enhanced solutions in targeting algorithms and data analytics in order to deliver better targeting, greater control and more granular campaigns.

In general words we can easily compare real time bidding with stocks market and its operations, but whatever transactions happed in RTB is approximately o.6 seconds.  Once advertisement wins the bid for desired inventory it will start serving to the right audience at the right time. Even still lot more improvements are going on to develop this system and track the accurate data at real time. As predicted in 2012, by this yearend real time bidding is most game changing segment in online marketing.

Using Real Time Bidding, Facebook advertising exchange is assuring the conversions within 2 days to its advertisers and it is working in that advertising exchange with abundance of audience, targeting based on geographical, demographical and behavioral factors.

Behavioral Targeting: This is one of the major parameter that online media used to target the right advertisement to the right customer to get business done within estimated time.  These technologies assess user behavior through user’s activity on World Wide Web.  This technology tracking through user’s IP address and personal information which user has submitted while transacting something else on the web.  Through this user data, various types of the advertisement will target to the respective customers based on their behavior and demographical factors.

Through behavior targeting most of the online media networks retargeting the interested customers through a variety of offers and discounts. Also many data management companies will analyze this data and segmenting the data as per the behavior of a particular customer.

Make the audience busy through Interactive Creatives:  As technology develops, online media is also implementing new techniques to attract the customers towards its products or services. Now most of the displayed creatives which have eye catchy look, color, articles on ads, videos, offers, discounts and many more to attract the customer’s attention from its first impression.

These interactive creatives have all the features in single creatives and this leads customer busy with one of their pages or its services. Also through this kind of the creative we can track user’s activity in each and every second and over again using this data, advertiser can target those audiences for their new products or services.

Mobile App Marketing: Now a day’s most of all are using smart phones and through mobiles we are engaged on many social networks, e commerce services, personal email conversations and chats applications.  These applications will capture potential data of the respective customer and track their activities on web.  Through these kinds of the interactive applications, marketers will target their desired audience to promote the services to its desired pool of customers.

Advertisers are following their own strategies to stay at the top of the game using these mobile apps.  Few are listed as these are recent trends in 2013.

• Retargeting and Real time bidding using mobile apps - Every successful mobile marketing campaign starts with successfully targeting those who will prove most beneficial towards the product or services.  The recent introduction of Apple's Advertising Identifier is helping to develop more complicated real-time bidding and retargeting technology, including the ability to exclusively target the inactive users in an effort to reengage through mobile apps and making other marketers jealous in the process.

Real-time bidding is truly a win-win for the mobile advertising industry, giving buyers more access and transparency while concurrently giving sellers a market-driven fair price.

Frequency of tracking -   This is one of the high debated topics across the industry and still it is going on in this year with lot of facts and figures. Using Unique Device Identifier (UDID) advertiser can track the activities of user. It is one or the other way helpful to understand the user behavior and expectations to optimize the app for stand on the top of the market. AdTruth is also announced a partnership with OpenX Softwares on their new venture to develop Unique Device Identifier technology in Jan 2013.

Advanced data capture about users – From past few years, many industries have squeezed the power of data and now the mobile marketing industry is taking notice and recognizing its value. The possibilities of discoveries using data are endless. Thousands, millions, and billions of data points provide mobile app marketers with a wealth of knowledge on user behavior that was not previously available.

New mobile user behavior: As we discussed above mobile marketing is also booming with other form of online marketing and we can also easily track the behavior of the particular user and potential of customer to promote feasible product.

In TradeMob, we are predicting a change in user structure and behavior in 2013. Due to competition in the tablet and smart phone market increases, service providers inevitably become more accessible and affordable to a larger cross-section of demographics, including less affluent and increasingly younger users.

According to eMarketer, introduction of new tablets like iPad Mini, the number of tablet users is expected to see explosive growth and it is reaching nearly 34 million (in 2011) to 70 million in this year.

Games on Social media channel: Social gaming started in middle of 2007 and officially introduced on Facebook platform.  Since then, Facebook grown from 27 million to 500 million unique visitors and over 70% visitors are engaging with social gaming on various social media networks.

Through these gaming apps advertisers can attract the premium customer especially they will target youth segment of customers to promote their lifestyle, entertainment, sports related merchandise and accessories to the targeted audience. Social media has implemented three methods for driving social games, such as premium placements, ongoing promotions, and viral notification channels from these three methods social media networks attracts daily active users to make revenue out of these games.

Conclusion: Online marketing segment is one of the terrifically growing domains for many uses. As fast as technology develops this domain is also developing in its own sizzling way.  This is the major reason that we all can see online advertising inventories on each and every piece of the web page and it’s just like a popular marketing place put any product or services in front of the right audience at right time also there is no geographical barriers to promote any of the services at any time without any hassles.

Source: http://goo.gl/hXA4s 

Trends in Online Advertising

Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, and mobile advertising is at $2 billion. With the rise of Asia, Africa, and Latin America, mobile advertising will gain momentum.

Below are the top ten trends;

1. Paid Search Rules:

Google ruled the past decade with paid search advertising. There is still no better, more effective form of advertising on the Internet. Keywords are becoming expensive, but if you know what you are doing, you will still be able to find cost-effective ways of acquiring customers using PPC.

2. Organic Search Gains Momentum:

Increasingly though, marketers are starting to understand the importance of organic search. Almost 90% of the entire Web’s search traffic flows through organic search, yet the search marketing industry are generally obsessed with PPC. This decade, some sanity and rationalization will take the place of this weird dichotomy.

3. Display Advertising and Vertical Ad Networks:

The best trend I have spotted during the past decade is the rise of vertical ad networks like Glam Media, Federated, HotChalk, Travel Ad Network, and others that focus on specific verticals. This is pretty much the only way for advertisers to do brand advertising across the fragmented spectrum of blogs and other online hangouts for audiences, including social media. In the coming decade, vertical ad networks will get better at providing more value to advertisers through advanced technology for audit, measurement, analytics and optimization, as well as richer engagement capabilities like interactive and video ads.

4. Social Media Advertising:

Social networks, especially the big ones like Facebook, Twitter and LinkedIn, have a lot of information about individuals. They have not yet figured out ways to monetize this information and create a safe, non-intrusive, yet personalized framework through which advertisers can do high-precision targeting. This is definitely coming in the next few years.

5. In-Game Advertising:

Consumers are spending excessive amounts of time online playing games. We foresee a significant uptick in in-game advertising this decade.

6. Advertising Apps and Games:

Now that apps have taken over the mobile web, and is even coming on to PCs, advertising apps and games are a natural progression. Marketers will see it is obvious that instead of a 30-second prime-time advertising slot, a branded app or game that can engage users for three minutes is a far better use of ad dollars.

7. Interactive Infomercials:

Television infomercials are an effective way to market products. But the Internet offers significantly more cost-effective and targeted ways to market using the same concept, but delivered through display ad networks, viral videos, and so on.

8. Video Advertising:

Whether they are about political campaigns or consumer brands, YouTube videos have a viral power, and everyone knows it. This decade, we will see a huge amount of creativity deployed on this art form.

9. Mobile Advertising:

The rise of the mobile Web – through mobile apps on smart phones and tablets in the West, and through the avalanche of cell phone adoption in the emerging markets from Brazil to Indonesia – opens the door for mobile advertising as a category to gain tremendous momentum this decade. In particular, location-based advertising, coupons, and special offers at highly targeted and precise moments – all look very promising.

10. Better Analytics, Optimization, and Targeting:

Powering all this and more, we will see a vastly more sophisticated analytics, optimization, and targeting infrastructure that doesn’t quite exist today. There will be innovation in affordable tools to optimize PPC, SEO, mobile advertising, social media advertising, and every other conceivable online customer acquisition method.

Source: www.sramanamitra.com

Ten Advantages of Online Marketing Vs. Traditional Media

A lot of small business people are very curious about online marketing, but they don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. When the advantages of online marketing are laid out, it is easy to see how it is oftentimes a more cost-effective marketing solution for small businesses.

These are some of the many advantages that online marketing offers over traditional media outlets:

1. Reduced Cost

The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return.

2. Everything Is Measurable

When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget.

3. Brand Engagement

In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients.

4. Demographic Targeting

The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites.

5. Real-Time Results

With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong.

6. Easily Refine Your Strategy

Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets.

7. Long-Term Exposure

The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition.

8. Product Information

Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field.

9. Less Intrusive

Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not are bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide.

10. Holds Their Attention

When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased “stickiness” of your marketing message.

Source: www.marketingsmartt.com

The benefits of e-Marketing over traditional marketing

Reach

The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Scope

Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. E-Marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.

Interactivity

Whereas traditional marketing is largely about getting a brand's message out there, e-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.

Immediacy

Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Imagine you're reading your favorite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.

With e-Marketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.

By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.

Demographics and targeting

Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as a population group skewed towards the middle-classes.

Buying power is not all though. The nature of the Internet is such that its users will tend to organize themselves into far more focused groupings. Savvy marketers who know where to look can quite easily find access to the niche markets they wish to target.

Marketing messages are most effective when they are presented directly to the audience most likely to be interested. The Internet creates the perfect environment for niche marketing to targeted groups.

Adaptivity and closed loop marketing

Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign, the marketer can be far more dynamic in adapting to consumers' wants and needs.

With e-Marketing, responses can be analyzed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there's minimal advertising spend wasted on less than effective campaigns.

Maximum marketing efficiency from e-Marketing creates new opportunities to seize strategic competitive advantages.

The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line.

Source: www.quirk.biz