What is e-Marketing
and how is it better than traditional marketing?
Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
What is e-Marketing?
Very simply put, e-Marketing or electronic marketing refers
to the application of marketing principles and techniques via electronic media
and more specifically the Internet. The terms e-Marketing, Internet marketing
and online marketing, are frequently interchanged, and can often be considered
synonymous.
E-Marketing is the process of marketing a brand using the
Internet. It includes both direct response marketing and indirect marketing
elements and uses a range of technologies to help connect businesses to their
customers.
By such a definition, e-Marketing encompasses all the
activities a business conducts via the worldwide web with the aim of attracting
new business, retaining current business and developing its brand identity.
Why e-marketing important?
When implemented correctly, the return on investment (ROI)
from e-Marketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a
concern operating purely online, the Internet is a force that cannot be
ignored. It can be a means to reach literally millions of people every year.
It's at the forefront of a redefinition of way businesses interact with their
customers.
Source: www.quirk.biz/
No comments:
Post a Comment